MANGROVE BARRA TEE / BONECoastal Collection Mangrove Barra Inspired by Australias coastline, estuaries and iconic sportfish, the Coastal Collection brings together original artwork and premium everyday apparel. Printed on quality cotton tees with a relaxed fit, each design celebrates a species, location or moment that connects us to life on the water. Whether its early starts chasing barra, afternoons working the flats or time spent exploring the coast, these pieces are

The Death Wobble features our MIRROR-FUZE technology

From cutting line to crimping rigs

featuring double-stitched seams for maximum durability

Whether you’re chasing your first barra or just want something reliable in the tackle box

FIRE FLY - new for 2025

selected in sizes and profiles that consistently get eaten by ambush predators waiting on the sand

This Backpack is perfect for rainy days

this skip-casting frog offers the perfect blend of action

Get ready to experience the latest addition to our Death Bait line-up: the long-awaited and highly anticipated Death Grub

Reinforced Leather on Casting Finger: Cast confidently thanks to the reinforced leather on the casting finger

MAS Core Beanie

ranging from Poppers