AMERICAN CREW | FIRM HOLD STYLING GEL - 250mlA firm hold styling gel that locks hair in place with a healthy shine. Non flaking and long lasting, it keeps structured styles sharp through the day. Ideal for defined, high hold looks on all hair types.

Perfect for dry

as well as grey hair

Adds definition and thickens/texturizes hair

A paraben and silicone-free defining gel-cream that instantly activates 3B-4C curl and coil patterns to define

A water-based pomade with medium hold and high shine

Gently cleanses and nourishes while fighting frizz for ultra-smooth and vibrant hair

over-processed and damaged hair

Nurturing and restorative at-home treatment masque that delivers deep conditioning to hair and scalp

New improved luxurious formula with enhanced benefits

Rich formula that intensely nourishes

bouncy volume and provides lasting hold

Men’s hair styling depends on healthy hair – and let’s not forget the scalp