Jax Beach UV Long Sleeve | Blue JewelOver 15 million sold and counting. The Reel Life Jax Beach UV Long Sleeve is the shirt you throw on at first light and never think about taking off. Crafted from double brushed Interlock microfiber, it's impossibly soft against your skin while blocking 98% of the sun's harmful rays. Lightweight, breathable, and built to handle long days from the casting platform to the dock bar and everywhere in between. This is the one you'll wish you'd grabbed two

• Silicone Ring Chisel | Silver

Wear it here

Don’t overthink it

the ultimate water and active UV shirt

Meemaw always made sure you had a good shirt on your back before you stepped off the porch at the start of every day

Just looking at these shorts evokes the spirit of an acoustic jam session around the fire

The Soul of Adventure Silicone Ring is built for the ones whose hands are always working — fishing

warm nights

Others call for something with a little more soul

The Soul of Adventure Classic Straw is the hat you grab on the way out the door without thinking twice

stay dry and comfortable - whatever the weather

This is the hat for the ones who move with intention and never look back